DUNBRIDGE, Ohio – Principle Business Enterprises, Inc. (PBE) celebrates 60 years of manufacturing safety and absorbent products for the healthcare industry in 2021 by announcing the evolution of its Tranquility® brand of incontinence products.
Since welcoming the Company’s third generation of family leadership with the appointment of Andrew Stocking as President and CEO, PBE has continued to focus on product innovation and its mission to uplift, enlighten and enrich the lives of its customers.
Recent developments include:
Evolution of the Tranquility Brand
PBE has streamlined its selection of incontinence care products to clearly differentiate them and how the company supports the market in ways no one else can.
The Company unified the Tranquility Product Family, which comprises Tranquility, Select®, ComfortCare™, and Swimmates® brands, under the Tranquility name. With this evolution, the Company introduced Tranquility Premium, Tranquility Essential and Tranquility Specialty product lines to serve consumers at home and in healthcare facilities. Tranquility offerings will include the new Essential Breathable Brief and refreshed Essential Underwear lines designed specifically for Medicaid wearers with moderate to heavy incontinence needs.
“The Medicaid audience is one of our most vulnerable populations,” said Angie Williams, PBE Vice President of Marketing. “For years, our products have been known as the premium incontinence solution. It is our vision to improve the quality of life for both wearers and caregivers who are managing the most challenging incontinence situations, and that’s what drives us to serve this audience. Our team has worked diligently to provide a complete product offering from youth to bariatric, as well as resources to help navigate Medicaid incontinence coverage.”
The Company has also increased its ability to serve the Medicaid, Long-Term Care, and Veteran populations by forming a Clinical Care Team with a dedicated Medicaid specialist to enhance its product innovation and consultative services.
To learn more, visit http://www.TranquilityProducts.com/brand-evolution
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Contact: Kristopher Keating, (800) 467-3224
SOURCE Principle Business Enterprises, Inc.
Related Links: http://www.principlebusinessenterprises.com